Crafting the Identity Politics of Consumption
How do consumers whose identities have been devalued set out to contest this devaluation without becoming activists?
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Final Discussion
As authors, we dread writing the final pages; as reviewers, we just want to be done.
April Issue: Voices Behind the Research
Authors and author teams from the Journal of Consumer Research April issue.
Are Consumers More Honest in their Native Language?
Using a foreign language makes lying appear less self-diagnostic, thereby increasing or decreasing lying depending on which aspect of the self is salient.
How Do Platforms Empower Consumers?
Platforms can strengthen a person’s abilities, rights, or authority to fulfill their objectives as a marketplace actor.