Status Pivoting
When, why, and how do consumers cope with a status threat by choosing to “pivot” to alternative domains?
Read moreWhen, why, and how do consumers cope with a status threat by choosing to “pivot” to alternative domains?
Read moreDiscussing central elements of our editorial strategy for JCR with our new Editorial Review Board.
Read moreThe Journal of Consumer Research (JCR) is not only the premier outlet for the best scholarship in consumer research, it is also the intellectual home of the global consumer research community.
Read moreJCR recently launched a focused issue on consumption during times of threat in order to speak to the impact that the pandemic has had on consumers.
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