How do consumers whose identities have been devalued set out to contest this devaluation without becoming activists?
As authors, we dread writing the final pages; as reviewers, we just want to be done.
Authors and author teams from the Journal of Consumer Research April issue.
Using a foreign language makes lying appear less self-diagnostic, thereby increasing or decreasing lying depending on which aspect of the self is salient.
Platforms can strengthen a person’s abilities, rights, or authority to fulfill their objectives as a marketplace actor.