The Policy Board of the Journal of Consumer Research wishes to announce that the term of the current JCR editorial
Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.
Does the frequency at which consumers get paid influence their behavior?
Charities should use different strategies when soliciting time and money.
Products making caregiving easier come with a cost: consumers may feel they have not exerted enough effort.
A JCR Editorial by Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.
Thank you to all of you. Happy new year!
Expertise can undermine emotional reactions. But that doesn’t have to be the case.
How do we approach research ethics and data transparency at the Journal of Consumer Research? A primer from the editors.
When responsibility is a matter of affect – something that we feel.