How Do Consumers (And Their Families) Transition into Elderscapes?
With increasing longevity, institutional elderly care has become a common necessity. Over the twentieth century, elderly care homes have been
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Editors-Elect: 2025–2028
On behalf of the Policy Board of the Journal of Consumer Research, I am delighted to announce the journal’s next
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How Value Hierarchies Perpetuate Inequalities
What happens when consumers create hierarchy in the marketplace?
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When Consumers Ignore Risk
Risk spirals and collective ignorance Increasingly risky subprime borrowing, rise in the number of botched plastic surgeries carried out in
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Why do Some Online Communities Become Toxic?
Olivier Sibai, Marius Luedicke, and Kristine de Valck recently published a new JCR paper that highlights
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JCR Misconduct Policies: A Note from the Policy Board
Over the last five years, the Policy Board of the Journal of Consumer Research has dedicated significant efforts to enhance
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Is Top Rated More Persuasive than Best Seller?
Cultural Differences in Responses to Attitudinal versus Behavioral Consensus CuesGet access
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The Consumption of Crowdfunding
Crowdfunding as a market-fostering gift system
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JCR Inclusion Grants
What is an Inclusion Grant? The general idea is to help JCR authors offered a revision opportunity who do
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How Do Same-Sex Couples Navigate Hysterisis?
Mobilizing Gendered Capital to Resolve Hysteresis
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