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Journal of Consumer Research

Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research.

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Featured on Slider

Featured on Slider The Pitch 

Status Pivoting

26 January 202126 January 2021 June Cotte 193 Views

When, why, and how do consumers cope with a status threat by choosing to “pivot” to alternative domains?

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Editorial Matters Featured on Slider 

Welcome ERB Members

21 January 202121 January 2021 The Editors 814 Views

Discussing central elements of our editorial strategy for JCR with our new Editorial Review Board.

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Editorial Matters Featured on Slider 

JCR in 2021: An Editorial

1 January 202126 January 2021 The Editors 1504 Views

The Journal of Consumer Research (JCR) is not only the premier outlet for the best scholarship in consumer research, it is also the intellectual home of the global consumer research community.

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Editorial Matters Featured on Slider 

Consumers in a Time of Pandemic: Free Papers

2 November 202011 January 2021 Stacy Wood 126 Views

JCR recently launched a focused issue on consumption during times of threat in order to speak to the impact that the pandemic has had on consumers.

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The Editors

The JCR Editors

Bernd Schmitt, Columbia Business School
June Cotte, Ivey Business School
Markus Giesler, Schulich School of Business
Andrew Stephen, Saïd Business School
Stacy Wood, NC State University

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Current Issue

  • Hiding from the Truth: When and How Cover Enables Information Avoidance
    Source: Journal of Consumer Research Current Issue | Published: 21 June 2020 - 8:00 pm
  • The Role of Emotion Discourse and Pathic Stigma in the Delegitimization of Consumer Practices
    Source: Journal of Consumer Research Current Issue | Published: 24 June 2020 - 8:00 pm
  • Reviewing Experts’ Restraint from Extremes and Its Impact on Service Providers
    Source: Journal of Consumer Research Current Issue | Published: 14 July 2020 - 8:00 pm
  • How Concrete Language Shapes Customer Satisfaction
    Source: Journal of Consumer Research Current Issue | Published: 17 July 2020 - 8:00 pm
  • I Own, So I Help Out: How Psychological Ownership Increases Prosocial Behavior
    Source: Journal of Consumer Research Current Issue | Published: 19 July 2020 - 8:00 pm
  • How Does Religion Affect Consumer Response to Failure and Recovery by Firms?
    Source: Journal of Consumer Research Current Issue | Published: 2 September 2020 - 8:00 pm
  • A Dragging-Down Effect: Consumer Decisions in Response to Price Increases
    Source: Journal of Consumer Research Current Issue | Published: 11 November 2020 - 7:00 pm
  • Our Journal, Our Intellectual Home
    Source: Journal of Consumer Research Current Issue | Published: 13 January 2021 - 7:00 pm

See all

Image of the Week

  • The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun by Morris Holbrook and Elizabeth Hirschman (1982)
    The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun by Morris Holbrook and Elizabeth Hirschman (1982)

Latest Tweets

Journal of Consumer Research@JCRNEWS·
26 Jan

When, why, and how do consumers cope with a status threat by choosing to “pivot” to alternative domains? We asked Dafna Goor, Anat Keinan, and Nailya Ordabayeva who studied this question in a recent @JCRNEWS article: https://consumerresearcher.com/status-pivoting

Reply on Twitter 1354091764404072449Retweet on Twitter 13540917644040724493Like on Twitter 135409176440407244915Twitter 1354091764404072449
Journal of Consumer Research@JCRNEWS·
26 Jan

How Concrete Language Shapes Customer Satisfaction -- New research insights on #LinguisticConcreteness in the latest @JCRNEWS issue by @grantpackard and @j1berger. Read for free for a limited time! https://academic.oup.com/jcr/article/47/5/787/5873524

Reply on Twitter 1353861305048981504Retweet on Twitter 13538613050489815046Like on Twitter 135386130504898150426Twitter 1353861305048981504

JCR Newsletter

JCR Newsletter

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JCR – Altmetric

Mentioned This Week
  • On My Own: The Aversion to Being Observed during the Preference-Construction Stage

    • Article in Journal of Consumer Research
    • April 2020
    • 22 mentions in the past week
Most Mentions
  • How Warnings about False Claims Become Recommendations

    • Article in Journal of Consumer Research
    • March 2005
    • 1 mentions in the past week
Highest Score
  • Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition

    • Article in Journal of Consumer Research
    • December 2012
    • 3 mentions in the past week
The Latest
  • The Psychology Of Marginal Utility

    • Article in Journal of Consumer Research
    • January 2021
    • 0 mentions in the past week
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EDITORS: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood

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