Announcement: One-Year Extension of JCR Editorial Term
The Policy Board of the Journal of Consumer Research wishes to announce that the term of the current JCR editorial
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Don’t Exhaust Your Reader
Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.
Payment Frequency Impacts Consumer Spending
Does the frequency at which consumers get paid influence their behavior?
Donating Time versus Money
Charities should use different strategies when soliciting time and money.
Why Consumers Value Effort in Caregiving
Products making caregiving easier come with a cost: consumers may feel they have not exerted enough effort.
Relevance—Reloaded and Recoded
A JCR Editorial by Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.
Thank you
Thank you to all of you. Happy new year!
The Hidden Cost of Gaining Expertise
Expertise can undermine emotional reactions. But that doesn’t have to be the case.
JCR’s Data Policy in Practice
How do we approach research ethics and data transparency at the Journal of Consumer Research? A primer from the editors.
Responsibilizing Consumers: The Role of Affect
When responsibility is a matter of affect – something that we feel.