How Do Same-Sex Couples Navigate Hysterisis?
Mobilizing Gendered Capital to Resolve Hysteresis
Read MoreMobilizing Gendered Capital to Resolve Hysteresis
Read MoreConsumer fascination with the past drives a diverse range of markets.
Read MoreA collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.
Read MoreIn this season of gratitude, we give thanks for our dedicated JCR reviewers. Please congratulate the following for winning our
Read MoreNicole Mead and Lawrence Williams recently published a JCR article on consumers’ search for meaning. “The Pursuit of Meaning and
Read MoreBillions of dollars are spent around the world on home renovation. But there are intriguing issues within this consumer spending.
Read MoreThe Policy Board of the Journal of Consumer Research wishes to announce that the term of the current JCR editorial
Read MoreDoes the frequency at which consumers get paid influence their behavior?
Read MoreCharities should use different strategies when soliciting time and money.
Read MoreProducts making caregiving easier come with a cost: consumers may feel they have not exerted enough effort.
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