CCT Archives - Journal of Consumer Research

Consumer-Driven Memorialization

Markus Giesler 2954 Views

Consumer fascination with the past drives a diverse range of markets.

Markus Giesler 26769 Views

A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.

Markus Giesler 6136 Views

Somewhere over the Rainbow: Christian Eichert and Marius Luedicke explain why the gay community has fallen apart.

Stacy Wood 5251 Views

Practices emerge across diverse cultural and national contexts through adaptation, fueled by processes of codification and transposition.

Markus Giesler 6089 Views

When responsibility is a matter of affect – something that we feel.

Markus Giesler 7044 Views

How do brand leaders such as Vogue’s Anna Wintour or Tesla’s Elon Musk induce awe and inspiration among millions of consumers?

Markus Giesler 6807 Views

How do consumers whose identities have been devalued set out to contest this devaluation without becoming activists?

Markus Giesler 7476 Views

Platforms can strengthen a person’s abilities, rights, or authority to fulfill their objectives as a marketplace actor.

Markus Giesler 4929 Views

How do consumer movements continue even when their underpinning ideology becomes a threat?

The Editors 10264 Views

Consumer culture research in JCR addresses consumer behavior phenomena in their socio-cultural context.