Why do Some Online Communities Become Toxic?
Olivier Sibai, Marius Luedicke, and Kristine de Valck recently published a new JCR paper that highlights
Read More
CCT
Information about Consumer Culture Research at JCR
Consumer-Driven Memorialization
Consumer fascination with the past drives a diverse range of markets.
Read More
Consumer Culture Research in JCR: Our List
A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.
Read More
Consumption under Fragmented Stigma
Somewhere over the Rainbow: Christian Eichert and Marius Luedicke explain why the gay community has fallen apart.
Read More
Practice Diffusion: Insights from Surfing
Practices emerge across diverse cultural and national contexts through adaptation, fueled by processes of codification and transposition.
Read More
Responsibilizing Consumers: The Role of Affect
When responsibility is a matter of affect – something that we feel.
Read More
How Do Brand Leaders Become Charismatic?
How do brand leaders such as Vogue’s Anna Wintour or Tesla’s Elon Musk induce awe and inspiration among millions of consumers?
Read More
Crafting the Identity Politics of Consumption
How do consumers whose identities have been devalued set out to contest this devaluation without becoming activists?
Read More
How Do Platforms Empower Consumers?
Platforms can strengthen a person’s abilities, rights, or authority to fulfill their objectives as a marketplace actor.
Read More
Regenerating Consumer Movement Solidarity
How do consumer movements continue even when their underpinning ideology becomes a threat?
Read More