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Journal of Consumer Research

Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

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Information about Consumer Culture Research at JCR

The Authors' Table 

Consumption under Fragmented Stigma

16 March 20221 June 2022 Markus Giesler 3522 ViewsCCT

Somewhere over the Rainbow: Christian Eichert and Marius Luedicke explain why the gay community has fallen apart.

JCR Chalkboard 

Consumer Culture Research in JCR: Our List

1 March 202222 April 2022 Markus Giesler 17465 ViewsCCT

A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.

The Authors' Table 

Practice Diffusion: Insights from Surfing

27 August 202126 October 2021 Stacy Wood 3694 ViewsCCT

Practices emerge across diverse cultural and national contexts through adaptation, fueled by processes of codification and transposition.

Featured on Slider The Pitch 

Responsibilizing Consumers: The Role of Affect

8 August 2021 Markus Giesler 3745 ViewsCCT

When responsibility is a matter of affect – something that we feel.

The Authors' Table 

How Do Brand Leaders Become Charismatic?

8 July 202126 October 2021 Markus Giesler 4832 ViewsCCT

How do brand leaders such as Vogue’s Anna Wintour or Tesla’s Elon Musk induce awe and inspiration among millions of consumers?

The Network 

Crafting the Identity Politics of Consumption

14 April 202126 October 2021 Markus Giesler 4654 ViewsCCT

How do consumers whose identities have been devalued set out to contest this devaluation without becoming activists?

The Authors' Table 

How Do Platforms Empower Consumers?

31 March 202126 October 2021 Markus Giesler 5865 ViewsCCT

Platforms can strengthen a person’s abilities, rights, or authority to fulfill their objectives as a marketplace actor.

The Pitch 

Regenerating Consumer Movement Solidarity

5 March 20215 March 2021 Markus Giesler 3817 ViewsCCT

How do consumer movements continue even when their underpinning ideology becomes a threat?

Editorial Matters 

Evaluating Consumer Culture Research Papers

26 February 202123 April 2021 The Editors 6634 ViewsCCT, Paper Types

Consumer culture research in JCR addresses consumer behavior phenomena in their socio-cultural context.

JCR Chalkboard 

The Legitimation of Contested Products

8 February 202125 February 2021 Markus Giesler 4563 ViewsCCT

How do marketplace objects and their properties facilitate market legitimacy?

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The Editors

https://youtu.be/4rF5VSL5GEo

Bernd Schmitt, Columbia Business School
June Cotte, Ivey Business School
Markus Giesler, Schulich School of Business
Andrew Stephen, Saïd Business School
Stacy Wood, NC State University

More

Just a ThoughtSee All

Which Session to Attend?
Just a Thought 

Which Session to Attend?

14 October 202221 November 2022 Bernd Schmitt

In a few days, the annual Association of Consumer Research (ACR) conference will take place. Together is the theme; indeed,

Latest Tweets

Markus Giesler @drgiesler ·
17 Jan

How do brands change in environments defined by increasing consumer heterogeneity? Susanna Molander, Jacob Ostberg, and Lisa Penaloza offer an elegant explanation based on brand morphogenesis. Access all papers in the February issue of @JCRNEWS now https://academic.oup.com/jcr/issue

Reply on Twitter 1615411234030948352 Retweet on Twitter 1615411234030948352 3 Like on Twitter 1615411234030948352 27 Twitter 1615411234030948352
Oxford Journals @oxfordjournals ·
17 Jan

Why are consumers so reluctant to utilize healthcare provided by #ArtificialIntelligence? Enjoy 2022’s Best Article Award winner from @JCRNEWS and find out more: https://bit.ly/3kc9xGT @longoni_chiara

Reply on Twitter 1615352014111899648 Retweet on Twitter 1615352014111899648 6 Like on Twitter 1615352014111899648 20 Twitter 1615352014111899648

JCR Newsletter

JCR Newsletter

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JCR – Altmetric

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EDITORS: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood

Explore JCR

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