Consumption under Fragmented Stigma
Somewhere over the Rainbow: Christian Eichert and Marius Luedicke explain why the gay community has fallen apart.
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Information about Consumer Culture Research at JCR
Consumer Culture Research in JCR: Our List
A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.
Practice Diffusion: Insights from Surfing
Practices emerge across diverse cultural and national contexts through adaptation, fueled by processes of codification and transposition.
Responsibilizing Consumers: The Role of Affect
When responsibility is a matter of affect – something that we feel.
How Do Brand Leaders Become Charismatic?
How do brand leaders such as Vogue’s Anna Wintour or Tesla’s Elon Musk induce awe and inspiration among millions of consumers?
Crafting the Identity Politics of Consumption
How do consumers whose identities have been devalued set out to contest this devaluation without becoming activists?
How Do Platforms Empower Consumers?
Platforms can strengthen a person’s abilities, rights, or authority to fulfill their objectives as a marketplace actor.
Regenerating Consumer Movement Solidarity
How do consumer movements continue even when their underpinning ideology becomes a threat?
Evaluating Consumer Culture Research Papers
Consumer culture research in JCR addresses consumer behavior phenomena in their socio-cultural context.
The Legitimation of Contested Products
How do marketplace objects and their properties facilitate market legitimacy?