How do brand leaders such as Vogue’s Anna Wintour or Tesla’s Elon Musk induce awe and inspiration among millions of consumers?
How do consumers whose identities have been devalued set out to contest this devaluation without becoming activists?
Platforms can strengthen a person’s abilities, rights, or authority to fulfill their objectives as a marketplace actor.
How do consumer movements continue even when their underpinning ideology becomes a threat?
Consumer culture research in JCR addresses consumer behavior phenomena in their socio-cultural context.
How do marketplace objects and their properties facilitate market legitimacy?
How has the American citizen-consumer subject been created since the 1980s?
A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.
University of Wisconsin-Madison sociologist Max Besbris on his new consumer analysis of the housing market.
This study explains the emergence of hybrid economies.