How Do Brand Leaders Become Charismatic?
How do brand leaders such as Vogue’s Anna Wintour or Tesla’s Elon Musk induce awe and inspiration among millions of consumers?
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Information about Consumer Culture Research at JCR
Crafting the Identity Politics of Consumption
How do consumers whose identities have been devalued set out to contest this devaluation without becoming activists?
How Do Platforms Empower Consumers?
Platforms can strengthen a person’s abilities, rights, or authority to fulfill their objectives as a marketplace actor.
Regenerating Consumer Movement Solidarity
How do consumer movements continue even when their underpinning ideology becomes a threat?
Evaluating Consumer Culture Research Papers
Consumer culture research in JCR addresses consumer behavior phenomena in their socio-cultural context.
The Legitimation of Contested Products
How do marketplace objects and their properties facilitate market legitimacy?
Consumers: A Presidential Design Concern
How has the American citizen-consumer subject been created since the 1980s?
Consumer Culture Research in JCR: Our List
A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.
Home is Where the Money Is
University of Wisconsin-Madison sociologist Max Besbris on his new consumer analysis of the housing market.
The Hybrid Economies of Collaborative Networks
This study explains the emergence of hybrid economies.