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Journal of Consumer Research

Journal of Consumer Research

JCR publishes papers of the highest quality on topics in consumer research. Editors: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood.

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Information about Consumer Culture Research at JCR

The Authors' Table 

Consumption under Fragmented Stigma

16 March 20221 June 2022 Markus Giesler 2241 ViewsCCT

Somewhere over the Rainbow: Christian Eichert and Marius Luedicke explain why the gay community has fallen apart.

JCR Chalkboard 

Consumer Culture Research in JCR: Our List

1 March 202222 April 2022 Markus Giesler 14532 ViewsCCT

A collection for research and training, created by Zeynep Arsel, Markus Giesler, and Ashlee Humphreys.

The Authors' Table 

Practice Diffusion: Insights from Surfing

27 August 202126 October 2021 Stacy Wood 2699 ViewsCCT

Practices emerge across diverse cultural and national contexts through adaptation, fueled by processes of codification and transposition.

Featured on Slider The Pitch 

Responsibilizing Consumers: The Role of Affect

8 August 2021 Markus Giesler 2762 ViewsCCT

When responsibility is a matter of affect – something that we feel.

The Authors' Table 

How Do Brand Leaders Become Charismatic?

8 July 202126 October 2021 Markus Giesler 3525 ViewsCCT

How do brand leaders such as Vogue’s Anna Wintour or Tesla’s Elon Musk induce awe and inspiration among millions of consumers?

The Network 

Crafting the Identity Politics of Consumption

14 April 202126 October 2021 Markus Giesler 3615 ViewsCCT

How do consumers whose identities have been devalued set out to contest this devaluation without becoming activists?

The Authors' Table 

How Do Platforms Empower Consumers?

31 March 202126 October 2021 Markus Giesler 5010 ViewsCCT

Platforms can strengthen a person’s abilities, rights, or authority to fulfill their objectives as a marketplace actor.

The Pitch 

Regenerating Consumer Movement Solidarity

5 March 20215 March 2021 Markus Giesler 2859 ViewsCCT

How do consumer movements continue even when their underpinning ideology becomes a threat?

Editorial Matters 

Evaluating Consumer Culture Research Papers

26 February 202123 April 2021 The Editors 5080 ViewsCCT, Paper Types

Consumer culture research in JCR addresses consumer behavior phenomena in their socio-cultural context.

JCR Chalkboard 

The Legitimation of Contested Products

8 February 202125 February 2021 Markus Giesler 3528 ViewsCCT

How do marketplace objects and their properties facilitate market legitimacy?

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The Editors

https://youtu.be/4rF5VSL5GEo

Bernd Schmitt, Columbia Business School
June Cotte, Ivey Business School
Markus Giesler, Schulich School of Business
Andrew Stephen, Saïd Business School
Stacy Wood, NC State University

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Just a ThoughtSee All

Don’t Exhaust Your Reader
Featured on Slider Just a Thought 

Don’t Exhaust Your Reader

19 June 2022 Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

Latest Tweets

Journal of Consumer Research @jcrnews ·
13 Jun

Learn more about publishing in @JCRNEWS from current editorial team member @drgiesler at the 2022 AMA Summer Academic Conference Editors' Perspectives Session on Sunday, August 14, 2022, at 8:00am. We hope to see you there!

Reply on Twitter 1536377173379993600 Retweet on Twitter 1536377173379993600 3 Like on Twitter 1536377173379993600 15 Twitter 1536377173379993600
Journal of Consumer Research @jcrnews ·
28 May

Until 2017, most Walmart employees were paid every week—now, they can get paid every day, as can workers at many other companies.

@wdlrosa and @StephMTully uncover in a new @JCRNEWS paper how receiving smaller, more frequent paychecks impacts spending.

https://consumerresearcher.com/pay-frequency

Reply on Twitter 1530341474281279488 Retweet on Twitter 1530341474281279488 5 Like on Twitter 1530341474281279488 20 Twitter 1530341474281279488

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EDITORS: Bernd Schmitt, June Cotte, Markus Giesler, Andrew Stephen, and Stacy Wood

Explore JCR

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