CCT Archives - Page 2 of 2 - Journal of Consumer Research

The Legitimation of Contested Products

Markus Giesler 5650 Views

How do marketplace objects and their properties facilitate market legitimacy?

Markus Giesler 3231 Views

How has the American citizen-consumer subject been created since the 1980s?

Markus Giesler 4344 Views

University of Wisconsin-Madison sociologist Max Besbris on his new consumer analysis of the housing market.

Markus Giesler 2629 Views

This study explains the emergence of hybrid economies.

Stacy Wood 2848 Views

Best paper award winner David Crockett on the importance of studying discrimination and stigmatized treatment.

Stacy Wood 2490 Views

We asked Dr. Allison Pugh, Sociology Professor at the University of Virginia and member of the JCR Policy Board.

Markus Giesler 4147 Views

Although brands have long been carriers of national identity, can brands actually shape or create a popular sense of who ‘we’ are?

Markus Giesler 2001 Views

RIM has complied a list of work related to race and marketplace topics of that should be interest to JCR authors.