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Journal of Consumer Research
  • Explore Our Research
    • Advance Articles
    • Current Issue
    • Search Articles
    • Browse Editorials
    • Browse Curations
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Page Moreau Appointed Special Guest Editor

Page Moreau Appointed Special Guest Editor

Policy Board
How Does Time Pressure Influence Risk Preferences?  Answers from a Meta-Analysis

How Does Time Pressure Influence Risk Preferences? Answers from a Meta-Analysis

Min Thapa

Academic Freedom, Diversity, Equity and Inclusion at the Journal of Consumer Research

Oleg Urminsky
Editorial: Improving Our Scientific Understanding of Consumer Behavior

Editorial: Improving Our Scientific Understanding of Consumer Behavior

The Editors
More Options for Authors: Expanding the Paper Formats Considered at JCR (Zoom sessions on March 11th)

More Options for Authors: Expanding the Paper Formats Considered at JCR (Zoom sessions on March 11th)

The Editors
  • Ellie J. Kyung
  • Leonard Lee
  • Keith Wilcox
  • Stefano Puntoni
  • Anat Keinan
  • Ashlee Humphreys
  • Jaideep Sengupta
  • Carey Morewedge
  • Meet Our Researchers
  • Zeynep Arsel
  • Deborah MacInnis
  • Tonya Williams Bradford
  • Gita Johar
  • Rashmi Adaval
  • Rajesh Bagchi
  • Szu-chi Huang
  • Ann McGill
  • Meet Our Researchers
  • Meet Our Researchers
  • Russ Belk
  • Luxi Shen
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Ellie J. Kyung
  • Leonard Lee
  • Keith Wilcox
  • Stefano Puntoni
  • Anat Keinan
  • Ashlee Humphreys
  • Jaideep Sengupta
  • Carey Morewedge
  • Meet Our Researchers
  • Zeynep Arsel
  • Deborah MacInnis
  • Tonya Williams Bradford
  • Gita Johar
  • Rashmi Adaval
  • Rajesh Bagchi
  • Szu-chi Huang
  • Ann McGill
  • Meet Our Researchers
  • Meet Our Researchers
  • Russ Belk
  • Luxi Shen
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
  • Meet Our Researchers
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Current Issue

Improving Our Scientific Understanding of Consumer Behavior [Editorial] – By Oleg Urminsky, Giana M Eckhardt, Jacob Goldenberg, Margaret G Meloy, and Stephen A Spiller

Min Thapa

Price Partitioning of Socio-Moral Surcharges – By Shreyans Goenka and Rajesh Bagchi

Min Thapa

Identities without Products: When the Preference for Self-Linked Products Weakens – By Liad Weiss and Robin J Tanner

Min Thapa

How Do Physical Disability Cues Influence Assumptions about Consumer Tastes? Unpacking the Disability Preference Stereotype – By Helen van der Sluis, Adriana Samper, Kirk Kristofferson, and Terri Hlava

Min Thapa

Digital Therapy for Negative Consumption Experiences: The Impact of Emotional and Rational Reviews on Review Writers – By Alisa Yinghao Wu and Vicki G Morwitz

Min Thapa

The Cumulative Effects of Marketized Care – By Andreas Chatzidakis, Giana M Eckhardt, and Katharina C Husemann

Min Thapa

Using Cultural Repertoires during Unsettled Times – By Ye (Nicole) Yang, Julie L Ozanne, and Marcus Phipps

Min Thapa

Are “10 Grams of Protein” Better than “Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments – By Marisabel Romero, Adam W Craig, Milica Mormann, and Anand Kumar

Min Thapa

Retail Karma: How Our Shopping Sins Influence Evaluation of Service Failures – By Ran Li, Meng Zhang, and Pankaj Aggarwal

Min Thapa

Becoming Nature: Classifying Encounters in Interspecies Contact Zones – By Annetta Grant, Robin Canniford, and Avi Shankar

Min Thapa
Browse the Full Issue

The NetworkSee All

JCR Inclusion Grants

JCR Inclusion Grants

June Cotte

What is an Inclusion Grant? The general idea is to help JCR authors offered a revision opportunity who do not

Consumer-Driven Memorialization

Consumer-Driven Memorialization

Markus Giesler

Diversity, Equity, and Inclusion (DEI) in the Journal of Consumer Research: A Curation and Research Agenda

Markus Giesler
Crafting the Identity Politics of Consumption

Crafting the Identity Politics of Consumption

Markus Giesler

ChalkboardSee All

The Consumption of Crowdfunding

The Consumption of Crowdfunding

Markus Giesler

Crowdfunding as a market-fostering gift system

Consumer Culture Research in JCR: Our List

Consumer Culture Research in JCR: Our List

Markus Giesler
Teaching a PhD Seminar?

Teaching a PhD Seminar?

June Cotte
Why Consumers Value Effort in Caregiving

Why Consumers Value Effort in Caregiving

Markus Giesler

The Authors’ TableSee All

Why do Some Online Communities Become Toxic?

Why do Some Online Communities Become Toxic?

June Cotte

          Olivier Sibai, Marius Luedicke, and Kristine de Valck recently published a new JCR paper that highlights

How Do Same-Sex Couples Navigate Hysterisis?

How Do Same-Sex Couples Navigate Hysterisis?

Markus Giesler
The Pursuit of Meaning

The Pursuit of Meaning

June Cotte
When a House is No Longer a Home

When a House is No Longer a Home

Stacy Wood

Editorial MattersSee All

How Do We Evaluate JCR Papers?

How Do We Evaluate JCR Papers?

The Editors

At JCR, we broadly distinguish between five different types of papers, each requiring a slightly different approach.

Evaluating Conceptual Papers

Evaluating Conceptual Papers

The Editors
Evaluating Theory-Driven Empirical Papers

Evaluating Theory-Driven Empirical Papers

The Editors
Evaluating Substantive Phenomena Papers

Evaluating Substantive Phenomena Papers

The Editors
Evaluating Consumer Culture Research Papers

Evaluating Consumer Culture Research Papers

The Editors
Evaluating (Multi-)Method and Empirical Quant Papers

Evaluating (Multi-)Method and Empirical Quant Papers

The Editors

The Pitch: Resources for JournalistsSee All

When Consumers Ignore Risk

When Consumers Ignore Risk

Stacy Wood

Risk spirals and collective ignorance Increasingly risky subprime borrowing, rise in the number of botched plastic surgeries carried out in

Payment Frequency Impacts Consumer Spending

Payment Frequency Impacts Consumer Spending

Markus Giesler
The Hidden Cost of Gaining Expertise

The Hidden Cost of Gaining Expertise

June Cotte
Responsibilizing Consumers: The Role of Affect

Responsibilizing Consumers: The Role of Affect

Markus Giesler

The Editors

Oleg Urminsky, University of Chicago
Giana M. Eckhardt, King’s College London
Jacob Goldenberg, Reichman University
Meg Meloy, Penn State
Stephen Spiller, University of California Los Angeles

More

Just a ThoughtSee All

Don’t Exhaust Your Reader

Don’t Exhaust Your Reader

Bernd Schmitt

Great papers focus on the essence of a theory or consumer problem and provide a compelling solution.

JCR – Altmetric

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EDITORS: Oleg Urminsky, Giana Eckhardt, Jacob Goldenberg, Meg Meloy, Stephen Spiller

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